Cyber Security Advice for Medical Practices

The sudden increase in cyber attacks happening all around the world is not without its reasons. More than 80% of information – including private details about ourselves – are now stored digitally. Every information is valuable to attackers, which is why we are now seeing more attacks as well as new forms of attacks targeting individuals and large corporations.Cybersecurity for medical practice

For medical practices, information security is essential. Patient information and details about the practice’s operations are too valuable to handle carelessly. There are ways to improve cybersecurity throughout your medical practice and we are going to discuss some of them in this article.

Follow the Standards

The healthcare industry is highly regulated down to the last letter and information security is no exception. The HIPAA medical information security guidelines are something that every healthcare service provider must follow.

Fortunately, most solutions available to the industry already take HIPAA compliance very seriously. You know you can count on the software, devices, and other solutions that comply with HIPAA to safeguard your information. Following the correct security standards is a great first step to take.

Secure the Equipment

Using the correct, well-secured equipment is another must. You can’t count on poorly secured equipment, especially in today’s world where attacks to IoT and electronic devices are more common than ever. Similar to choosing software and solutions, there are standards to follow.

According to Rishin Patel Insight Medical Partners’ President and CEO, newer equipment is designed to be more secure from the ground up, especially compared to older alternatives. His company provides easy access to the most advanced products and technologies so that medical practices can remain safe and protected.

Have a Backup Routine

To have a strong information security foundation, the third thing you need to add is a good backup routine. Maintain on-site and off-site (cloud) backups of sensitive information so that your medical practice can recover from catastrophic cyber attack seamlessly.

In the event of a ransomware attack, for instance, you can wipe your computers and restore essential data from various sources. When hardware fails, there is still a cloud backup to turn to. Adding a good backup routine to the practice’s everyday workflow completes the equation and provides your medical practice with a good security foundation.

Train the People

Once the foundation is laid, it is time to tackle the biggest information security challenge of them all: the people. Bad habits like using a weak or common password, exchanging login information or user access with coworkers, clicking URLs from illegitimate sources, and copying data to a flash drive and then not handling it properly are still the most common causes of cyber attacks.

It is imperative that the people involved in handling information know how to handle information securely. Information security trainings are great for changing some of the more common bad habits quickly. As an extra layer of security, putting in place a set of security policies is also highly recommended.

There are still so many things you can do to protect your medical practice from cyber attacks, but these first steps are the ones to take to get started. Be sure to implement these measures immediately before your practice becomes the victim of a cyber attack.


Data Loss: The Impact It Has On Businesses

There are no boundaries to data loss, it happens to companies of all shapes and sizes, from large corporations to small startups. The main issue with data loss is the fact that it can strike at any time, resulting in a domino-like effect of serious consequences for the business.

Wondering how data loss can impact your business? Below are some examples of the seriousness that a loss of data can cause for a company. Data loss

Productivity disruption

Should your organization lose data, one of the first things to suffer will be workplace productivity. Whether the loss of data has been caused by a computer hacking, network outage or failure of software or hardware, it can have a serious impact on your business’s productivity, as it can take hours, or sometimes even days to get your lost data back. However, should you choose to invest in and use a professional data backup service like MySql data recovery, you can make the process of getting your company back up and running after a data loss, much easier.

Reputation damage 

Of course, one area of your business that it’s less easy to fix after this kind of disaster is your reputation. In the digital world, news travels fast, so if your company ends up on the news due to its website being down or files being missing, you will have customers asking questions about what’s happened, and your answers may cause long-term damage to your company. When data loss occurs, customers feel let down, because it’s their private and confidential data that is on the line, as well as yours. So when your company loses that data, it puts your reputation on the line and can have a long-lasting impact on your business and its success in the future.

Loss of customer loyalty

After a data loss event, customer loyalty is often also tarnished. You customers feel like they can’t trust your business with their sensitive information, and so they choose to take their money elsewhere. Once word spreads about this, you may struggle to find new clients, which could have a huge impact on your business and its success. This is something that no one wants to happen, as it can have such a huge impact on your business’s success. Of course, while you could lose customers as a result, you could also be creative and find ways to win them back, as Virgin did after their big data loss in 2017. They apologized, put better safeguards in place for data, and offered everyone affected a cheaper deal on their services.

While data losses can be a total nightmare for businesses of all shapes and sizes, suffering a data loss doesn’t have to mean the end of your company. It simply means being smart about the next steps that you take, and making sure that you find ways to retain your customers and gain new ones, despite the breach in security and the lack of customer confidence in you and your brand.


Getting Started in Online Marketing for Established Businesses

A lot of small businesses still don’t have a fully functioning website or much of an online presence at all. You may have a page that lists your opening hours and contact details, or you may have entries in online directories, but when someone tries to find out more about your business, they are met with a frustrating blank screen. This most often happens with locally focused services, who perhaps have been running for several generations and those who don’t feel the need or lack the knowledge and enthusiasm to get involved with online marketing. You probably have a regular customer base and don’t see that websites and Twitter accounts are relevant to you – but are you missing a trick?

You don’t know it won’t work

If you haven’t tried online marketing, you truly have no idea whether it would generate a lot of new business for you or only make a moderate difference. If you are making a reasonable living you may feel that you have enough to do as it is, and therefore believe that creating an online presence is more work than it’s worth. You could be operating the same marketing strategy that you have been for years, with ads in local publications and an event every summer. There could be hordes of frustrated people looking for your product or service in your area who you haven’t managed to reach, and as a result, you could be missing out on valuable revenue.

The problem with not being visible on the web

More and more people are using an Internet search as their first route to finding something they need. If you are a feed merchant and you’re not present in the search results when someone enters a query for chicken corn suppliers in your location, they will be unaware that you exist and will select from the results they find. Even if your name comes up in a directory that lists local animal feed suppliers, if it only has your address and phone number, the implication is that you are living in the dark ages. Unfortunately, this leads to people assuming you will be remote, expensive, and probably a bit odd! What consumers want is to be able to find out about you on the Internet, get a feel for your stock ranges and prices, and see if you are worth visiting. A lot of potential customers won’t bother driving over to see your business to find these things out, so if you haven’t made your offer clear, they will simply move on elsewhere.

Take it slowly

You don’t need to overload yourself and open an account with every social media platform or start investing heavily in Google advertising. Instead, start with something simple, like a single page website where you can list all your most important information. You can create your own website very easily with an online tool that can take all the complexity out of design and requires no technical know-how whatsoever. When you have that setup, go through the online directories and update your details to include the website link. Doing so will immediately improve your visibility and make a better impression on potential customers. Include an email address too, as many people prefer this to make a phone call. Get used to dealing with email communications and keeping your webpage current, and once you are used to it, you can start to add more, like a Facebook page. Do everything in slow steps until you feel happy before adding anything new, and make use of the wealth of free resources online to help you maximize the beneficial effects of your efforts.