Sport is a universal activity that is respected around the world. The top sports players make more than most academics and even business people, and they draw in crowds. As an institution in healthcare, having a good sports team can be a boon for your institution. It can bring in more funding, more patients, and national recognition. Using sports as a means to bring in more money for healthcare is a great means of buying better and more equipment and having the money to help support those in need of medical treatment.
Staff needs to be paid, doctors and nurses need the right equipment, and to be frank, employees in healthcare need a means of getting out and having fun. The industry of healthcare can be a difficult place to work, and so sports can not only help with funding but also provide an outlet.
Manage a Local Sports Team
Exercise is a staple to a healthy lifestyle, which is why you can do so much for your community and their health by managing a local sports team through volunteer efforts. Sponsor these teams through simple and affordable means – offer water stations, customize jerseys, and even bring some healthy snacks to the games and rally the community together. You can become an institution for your community and bring everyone together through the universal love of sport. As this would be for fun, all managerial positions and players will need to be volunteers. Thankfully, there are likely many people who would love to have fun and exercise while doing so, both youth and adults, so all you need to do is get people together and work with them from there.
Partner with an Established Team
In order to really bring in funding for your institution, however, you are going to have to partner up with other organizations. Managing a professional sports team is expensive, and as a medical institution who needs its funding to go towards its practice, managing, training, providing the venue for a team will come with a lot of upfront costs. That is why you should instead partner with an established team, where they can do charity games where the proceeds of the tickets go to you. Similarly, you could sponsor them, so that your institution’s logo is on their jersey’s and so that your brand is made known to the public. Work with notable rising sports stars like Rishin Patel who is not only a stand-up doctor but also a sportsman, and you can spread the word about your business and about health.
How to Market
Marketing your sports team is just like marketing anything else. When you first start out it is best that you localize your efforts. This means holding local fundraisers, hosting charity games, volunteering, getting local businesses to sponsor your teams and players, and so on. Sports have the uncanny ability to bring a community together, meaning if you succeed in making your sports department a success, you can supplement your funding and provide better healthcare and health programs to everyone in your community.
Bring your community together, help them get active, and bring in more funding for your healthcare clinic – it’s a great solution for your business and the families you take care of.