Cyber Security Advice for Medical Practices

The sudden increase in cyberattacks happening all around the world is not without its reasons. More than 80% of information – including private details about ourselves – are now stored digitally. Every information is valuable to attackers, which is why we are now seeing more attacks as well as new forms of attacks targeting individuals and large corporations.Cybersecurity for medical practice

For medical practices, information security is essential. Patient information and details about the practice’s operations are too valuable to handle carelessly. There are ways to improve cybersecurity throughout your medical practice and we are going to discuss some of them in this article.

Follow the Standards

The healthcare industry is highly regulated down to the last letter and information security is no exception. The HIPAA medical information security guidelines are something that every healthcare service provider must follow.

Fortunately, most solutions available to the industry already take HIPAA compliance very seriously. You know you can count on the software, devices, and other solutions that comply with HIPAA to safeguard your information. Following the correct security standards is a great first step to take.

Secure the Equipment

Using the correct, well-secured equipment is another must. You can’t count on poorly secured equipment, especially in today’s world where attacks to IoT and electronic devices are more common than ever. Similar to choosing software and solutions, there are standards to follow.

According to Rishin Patel Insight Medical Partners’ President and CEO, newer equipment is designed to be more secure from the ground up, especially compared to older alternatives. His company provides easy access to the most advanced products and technologies so that medical practices can remain safe and protected.

Have a Backup Routine

To have a strong information security foundation, the third thing you need to add is a good backup routine. Maintain on-site and off-site (cloud) backups of sensitive information so that your medical practice can recover from catastrophic cyberattack seamlessly.

In the event of a ransomware attack, for instance, you can wipe your computers and restore essential data from various sources. When hardware fails, there is still a cloud backup to turn to. Adding a good backup routine to the practice’s everyday workflow completes the equation and provides your medical practice with a good security foundation.

Train the People

Once the foundation is laid, it is time to tackle the biggest information security challenge of them all: the people. Bad habits like using a weak or common password, exchanging login information or user access with coworkers, clicking URLs from illegitimate sources, and copying data to a flash drive and then not handling it properly are still the most common causes of cyberattacks.

It is imperative that the people involved in handling information know how to handle information securely. Information security trainings are great for changing some of the more common bad habits quickly. As an extra layer of security, putting in place a set of security policies is also highly recommended.

There are still so many things you can do to protect your medical practice from cyberattacks, but these first steps are the ones to take to get started. Be sure to implement these measures immediately before your practice becomes the victim of a cyberattack.


Data Loss: The Impact It Has On Businesses

There are no boundaries to data loss, it happens to companies of all shapes and sizes, from large corporations to small startups. The main issue with data loss is the fact that it can strike at any time, resulting in a domino-like effect of serious consequences for the business.

Wondering how data loss can impact your business? Below are some examples of the seriousness that a loss of data can cause for a company. Data loss

Productivity disruption

Should your organization lose data, one of the first things to suffer will be workplace productivity. Whether the loss of data has been caused by a computer hacking, network outage or failure of software or hardware, it can have a serious impact on your business’s productivity, as it can take hours, or sometimes even days to get your lost data back. However, should you choose to invest in and use a professional data backup service like MySql data recovery, you can make the process of getting your company back up and running after a data loss, much easier.

Reputation damage 

Of course, one area of your business that it’s less easy to fix after this kind of disaster is your reputation. In the digital world, news travels fast, so if your company ends up on the news due to its website being down or files being missing, you will have customers asking questions about what’s happened, and your answers may cause long-term damage to your company. When data loss occurs, customers feel let down, because it’s their private and confidential data that is on the line, as well as yours. So when your company loses that data, it puts your reputation on the line, and can have a long-lasting impact on your business and its success in the future.

Loss of customer loyalty

After a data loss event, customer loyalty is often also tarnished. You customers feel like they can’t trust your business with their sensitive information, and so they choose to take their money elsewhere. Once word spreads about this, you may struggle to find new clients, which could have a huge impact on your business and its success. This is something that no one wants to happen, as it can have such a huge impact on your business’s success. Of course, while you could lose customers as a result, you could also be creative and find ways to win them back, like Virgin did after their big data loss in 2017. They apologised, put better safeguards in place for data, and offered everyone affected a cheaper deal on their services.

While data losses can be a total nightmare for businesses of all shapes and sizes, suffering a data loss doesn’t have to mean the end of your company. It simply means being smart about the next steps that you take, and making sure that you find ways to retain your customers and gain new ones, despite the breach in security and the lack of customer confidence in you and your brand.


Getting Started in Online Marketing for Established Businesses

A lot of small businesses still don’t have a fully functioning website or much of an online presence at all. You may have a page that lists your opening hours and contact details, or you may have entries in online directories, but when someone tries to find out more about your business, they are met with a frustrating blank screen. This most often happens with locally focused services, who perhaps have been running for several generations and those who don’t feel the need or lack the knowledge and enthusiasm to get involved with online marketing. You probably have a regular customer base and don’t see that websites and Twitter accounts are relevant to you – but are you missing a trick?

You don’t know it won’t work

If you haven’t tried online marketing, you truly have no idea whether it would generate a lot of new business for you or only make a moderate difference. If you are making a reasonable living you may feel that you have enough to do as it is, and therefore believe that creating an online presence is more work than it’s worth. You could be operating the same marketing strategy that you have been for years, with ads in local publications and an event every summer. There could be hordes of frustrated people looking for your product or service in your area who you haven’t managed to reach, and as a result, you could be missing out on valuable revenue.

The problem with not being visible on the web

More and more people are using an Internet search as their first route to finding something they need. If you are a feed merchant and you’re not present in the search results when someone enters a query for chicken corn suppliers in your location, they will be unaware that you exist and will select from the results they find. Even if your name comes up in a directory that lists local animal feed suppliers, if it only has your address and phone number, the implication is that you are living in the dark ages. Unfortunately, this leads to people assuming you will be remote, expensive, and probably a bit odd! What consumers want is to be able to find out about you on the Internet, get a feel for your stock ranges and prices, and see if you are worth visiting. A lot of potential customers won’t bother driving over to see your business to find these things out, so if you haven’t made your offer clear, they will simply move on elsewhere.

Take it slowly

You don’t need to overload yourself and open an account with every social media platform or start investing heavily in Google advertising. Instead, start with something simple, like a single page website where you can list all your most important information. You can create your own website very easily with an online tool that can take all the complexity out of design and requires no technical know-how whatsoever. When you have that setup, go through the online directories and update your details to include the website link. Doing so will immediately improve your visibility and make a better impression on potential customers. Include an email address too, as many people prefer this to making a phone call. Get used to dealing with email communications and keeping your webpage current, and once you are used to it, you can start to add more, like a Facebook page. Do everything in slow steps until you feel happy before adding anything new, and make use of the wealth of free resources online to help you maximize the beneficial effects of your efforts.


Five Important Things for All PPC Agencies to Focus On

Pay Per Click

There are certain things that every PPC agency should make a point of focusing on in order to become as successful as possible. It’s easy to lose sight of what’s really important when you are running a business, which is why it’s so important that you keep certain things in mind at all times.

When you learn which things you should concentrate on the most when running a PPC advertising agency, you will be able to serve your clients well. And the happier your clients are, the more likely they will be to keep paying for your services.

1.     Maintaining a Personal Connection with Clients

It is crucial that you put a lot of emphasis on creating and maintaining a personal relationship with each of your clients as well as potential clients. When they feel like you actually care about helping them reach their business goals, you won’t have any issues keeping them. There are so many faceless PPC agencies out there, and part of what so many people want is that personal touch.

2.     Innovative Solutions

It’s also imperative that you come up with innovative solutions for your clients. You aren’t going to last very long in this line of work if you are just doing the same exact thing as every other agency. You’ll need to get creative when it comes to helping your clients meet all of their goals, where businesses can rely on your PPC agency as a true partner. This is one of the biggest things to focus on when running this type of business.

3.     Solve Your Client’s Primary Issues

If you want to run a successful PPC advertising firm, you will need to solve each client’s primary issues, whatever they are. Whether your client is having issues with breaking into social media, or they are trying to figure out how to refresh their brand, it’s up to you to come up with solutions. You should ask each of your clients to describe the problem they are having in a succinct manner so you’ll have an easier time helping them with what they need.

4.     Make Your Website Professional and Attractive

Nobody will want to pay for the advertising services you have to offer unless you have a good-looking website that also appears professional. Make sure that you invest a decent amount of time into designing a website that is easy to navigate and is aesthetically pleasing.

5.     Communication is Key

People want an advertising agency that is good at communicating back and forth with them, so that’s exactly what you’ll need to provide your clients with. Make sure that you promptly respond to all queries so that none of your clients feel the slightest big neglected.

With all of the different PPC advertising companies that exist, you will need to make sure that you stand apart from the competition. As long as you put in the necessary time and effort, you should have no problems whatsoever maintaining a healthy number of clients. Pay-Per-Click advertising has become very popular over the years, so there is plenty of untapped potential out there to explore.


eCommerce Payment Methods

What Payment Methods Should Your E-commerce Store Accept?

The market today has so many payment methods, making it increasingly difficult to decide which of these you should accept for your ecommerce store. Indeed, it is quite common for someone to spend hours on end trying to review different payment systems to see which one offers the best services at the lowest cost. The following is a list of the best three you should be considering especially if your e-commerce site deals with international payments.

Veem

Veem is a payment processing system that has quickly gained prominence in this niche for its reliability and low cost. Created to eliminate bank wire transfers, the company has ushered a new day in payment processing for ecommerce sites. From inception, it captured the imagination of many merchants who make regular international wire transfers.

What’s more, its currency exchange rates are consistently fair and the transactions are simple and fast. To avoid exorbitant international wire transfer fees, especially when wiring money to businesses in countries like China, merchants use Veem. The payment processor is a good choice for merchants who cannot afford incessant glitches and who value excellent customer service.

PayPal

PayPal is perhaps the most popular payment-processing platform online. The most notable difference between PayPal and all other payment-processing platforms is that merchants and customers deposit and withdraw their money from different PayPal accounts separately and from their local bank accounts.Online payment

PayPal is said to be a managed bank transfer service that enjoys the trust of customers and merchants alike. This unique standing allows it to settle transactional disputes on the behalf of merchants. When working with PayPal, you pay its transaction fees when you receive and when you send money, making it an unpopular choice among small e-commerce stores that may be dealing with low-value but large volume items.

Paymill

Paymill is an ecommerce payment processing system that helps sites process credit cards, prepaid cards and debit cards securely. The company is registered in Germany and is the leading payment processing companies in many European countries, including Germany, Austria and Switzerland. While it is based in Europe, Paymill is quite popular even in other parts of the world and has the capacity to fulfil e-commerce payment needs from merchants around the world.

Paymill doesn’t charge set-up fees and has no monthly or annual fees. This is why it is quite popular with e-commerce startups looking for a scalable, reliable and flexible payment processor. What’s more, the process of adding debit card processing to an e-commerce site is extremely easy, often requiring a little coding that most programmers can do in a few minutes.

Whatever the size of your ecommerce site, chances are you can use any of these three top payment processors that customers already know and love. Before deciding on one, take you time, visit their websites, confirm the fees you will be required to pay, including all hidden charges and then make a decision. Your ecommerce site deserves a payment method that is seamless, easy to use for your customers and that builds confidence between you and your customers.


NewPush Recognized as Top 20 VMware Cloud provider 2017

CIO Review recognition

NewPush started using VMware technologies from its inception in 1999. At the time the first dot com boom was just heating up. Many virtualization technologies were emerging for the Intel platform. Over the years we kept focusing on providing enterprise grade infrastructure. Meanwhile, we have kept increasing the role of VMware as we understood that for Intel based hardware VMware provided the most reliable enterprise soluitons. As a result, we have moved the use of VMware from our development labs to our production systems and data-centers. Since the 2010’s we are formally a VMware partner providing VMware Cloud solutions. Most noteworthy, the last few years have shown a tremendous growth in the capabilities VMware Cloud delivers. Therefore it is our pleasure to announce that once again, CIO Review has recognized NewPush as a top 20 VMware technology provider.
20 most promising VMware Cloud solution providers - 2016

VMware Cloud Solutions

Important milestone for NewPush

This recognition for the second time in a row is a milestone that is important to us. We have worked hard to pioneer and to be successful deploying state of the art VMware based cloud technologies, and we have worked harder even to maintain a leadership position in this crowded space. Our work continues to focuses on NSX, vSAN, and the vRealize suite. As we continue our quest to provide the best cloud services to our customers, we look forward to deploy advanced analytics capabilities centered around Splunk Enterprise security essentials.

Forward looking posture

Cloud technologies keep changing at an ever increasing pace. In this year’s edition of CIO Review, we dive deeper in iGRACaaS, identity governance, risk and compliance as a service. Companies who stay ahead are going to continue to have a competitive advantage, by providing a better customer experience. By partnering for technology decisions with NewPush, you can spend more time with your core business, while ensuring that you have a trusted partner with a proven track record to help you keep a competitive edge on the IT front. If you would like the NewPush advantage for your company, please do not hesitate to get in touch today. We are here to help 24 hours a day, seven days a week.


5 Website Basics for Your Company

Building a website can work wonders for your SME. It provides a platform for your business to showcase its services and/or products on a global scale, where there are limited borders to cross and populations to reach. Your products or services are attainable for the many, instead of the few.

However, how is the elusive customer going to find your product or services? In the global marketplace, it is hard to make a stable stance amongst the competition. For every product or service that you offer, there are possibly thousands, if not millions, of comparable service providers. You must make yourself top of the game, and adapt to new rules to stay on top of it. Here are basic rules that you must adhere to:

  1. Make your site responsive

More than half of online searched are conducted and completed via mobile devices; therefore, your website must provide a flawless online experience for the customer. Hire a reputable website builder, use a trusted web hoster, and test your website’s functionality on a regular basis.

  1. Place your logo left to right, or right to left

Your website must have your logo clearly on each page to strengthen your brand. Research has shown that 89% of users remember the logo when it is placed on the top left-hand side of the page, however, this is relevant for pages written in languages that read from left to right. For languages that read right to left, make sure to cater to their reading habits.

  1. Include your contact information

You must have a clear way for your customers to contact you, and the more options available, the better. Not everybody is comfortable using computers to conduct business or buy products, and prefer to speak to a real person. Although many millennials would prefer to email or Tweet companies, previous generations may prefer the phone. Make sure you provide a telephone number, so you do not miss out on any potential business opportunities. Also, ensure that your contact information is easy to find as people will not exert themselves to find the contact details.

  1. Include details of all the products/services

If this is the first time a potential customer has visited your site, they will not have any loyalty to your business. As soon as they land on your website, make sure you show them what you offer, so no efforts are wasted on both parts.

  1. Include content that is relevant

The content that you include on your site must be relevant to the products or services on offer. By ensuring that it is relevant, clear and concise, you are creating an opportunity to increase your audience to people that have accidentally come across your page via search engines, rather than specifically searching for you.

SEO professionals at clickintelligence.com, understand that carefully selected keywords, anchor texts and relevant content can improve your website traffic rates. Your content is your secret weapon against the competition, and if managed successfully, could turn your website from a product service platform into a lucrative mine of opportunities. For example, run a blog alongside your products or services; offer tips, how-to’s and updates through pertinent content.


Cloud Computing for Small and Medium Businesses: Meeting Specific Needs

Cloud Computing for Small and Medium Businesses: Meeting Specific Needs

Cloud computing is the future. Many businesses and a wide range of industries are now relying on cloud computing for anything from data storage to real-time operations. This is due to the fact that cloud computing can host many web applications while providing a cost-efficient solution for storing large amount of information.

The use of cloud computing used to be the domain of large corporations with a lot of money to invest. Today, however, services providers – including NewPush – are offering cloud-based infrastructure as services, making the cloud more accessible even to small and medium businesses. How does infrastructure as a service affect different industries?

Cloud Computing for Better Healthcare Information System

The healthcare industry has been migrating to the cloud since a couple of years ago. The implementation of electronic health records or EHRs and the use of advanced information management systems are enabling doctors and physicians to offer better, more accurate treatment in a timely manner.

Even smaller clinics are now using cloud-based systems to manage their operations. These systems are capable of handling patients’ information, from records of treatments and prescriptions to medical imaging data. In fact, the demand for masters in health informatics has been on a steady rise.

It is also worth noting that universities such as Adelphi University are responding to the increasing demand by making their online masters in health informatics more accessible to students from across the country. The online courses enable IT practitioners to master the industry without having to become a full-time student for the duration of the course.

Cloud Computing for Online Commerce and Home Businesses

The use of cloud computing is not limited to large-scale operations. Today, there are home businesses whose operations are stored entirely in the cloud. Customer orders are captured directly on ecommerce platforms. Payment processing is done online and the home businesses can pull up customer orders for processing without having to download any raw file or data.

The use of cloud computing in this form means small businesses are less prone to catastrophic failures. In the event of a server failure, for instance, the business’s main website, as well as all the information stored behind it, is still accessible due to the nature of cloud servers. Some ecommerce platforms also have built-in backup functionalities as an added security measure.

Cloud Computing for Archiving and Data Storage

Archiving is a big challenge regardless of which industry you are in. The need to store documents over an extended period of time is one that is not always easy to meet. There are storage costs and maintenance issues to deal with. For small and medium businesses, storing paper documents may prove to be too costly.

This is where cloud storage comes in handy. Digitizing paper documents is very easy to do thanks to technologies such as OCR (Optical Character Recognition) and automatic document feeders. Thousands of pages can be converted into digital formats in a matter of hours. Once they are stored digitally, the documents are entirely searchable and very easy to manage.

Add the fact that cloud storage is very cheap and you have the perfect solution for storing documents over an extended period of time. Data storage, along with the previous implementations of cloud infrastructure as service we’ve covered in this article, is really boosting the value of cloud computing for small and medium businesses.


Connecting local Active Directory Cloud (AD) and Azure

Active Directory Cloud Enablement

Connecting local AD to Azure

Active Directory Cloud Simplifies user Access (Microsoft)With the deployment of more and more Office 365 services, managing separate AD instances can be daunting.  Fortunately Microsoft offers great tools to get your Active Directory Cloud initiative working. Azure’s AD is the backing AD for the Office 365 services. In this article, I am providing a summary of the key points to remember when connecting to Azure’s AD.

Microsoft provides a very powerful set of tools to easily connect a local Active Directory to Azure. There are also some advanced options available if you decide to use Azure as a full blown AD server for your organization. However, it is important to be very careful. Here is what can happen if the connection isn’t done right: most if not all of the users will be locked out of their account. That means, no email (Outlook), no SharePoint, no OneDrive.

 The key is to configure the ADD connect tool with a custom setting in order to make sure that the local domain doesn’t take over the Office 365 domain. The following steps assume that you have Office 365 deployed for your main domain. For example, NewPush.com is our main domain. 

Quick summary to connect the Active Directory Cloud 

1)    Check that all your local users have their email address set up properly in the “mail” attribute of your local AD. At this stage, you should also make sure that you have an Office 365 account set up with Global Admin privileges, and on the default Microsoft domain (e.g. globaladmin@yourdomain.onmicrosoft.com.

2)    Installing the ADD. This is straightforward, however, make sure to not finish the install with the defaults, as we modify the sync rules in the next step. If you already installed, and have the wrong settings, you need to uninstall, reboot, and reinstall.

3)     Select custom synchronization setting and select the mail attribute as UPN for sync which results in your main domain remaining the one used on Office 365. 

References for Active Directory to Azure Connection

1)      http://www.microsoft.com/en-us/download/details.aspx?id=47594

2)      https://docs.microsoft.com/en-us/azure/active-directory/connect/active-directory-aadconnect-get-started-custom   Custom installation of ADD connect Start to end. 

 Please let me know if you found these instructions helpful, and do not hesitate to send me feedback.

 


NewPush Recognized as Top 20 VMware Cloud provider 2016

CIO Review recognition

NewPush started using VMware technologies from its inception in 1999. At the time the first dot com boom was just heating up. Many virtualization technologies were emerging for the Intel platform. Over the years we kept focusing on providing enterprise grade infrastructure. Meanwhile, we have kept increasing the role of VMware as we understood that for Intel based hardware VMware provided the most reliable enterprise soluitons. As a result, we have moved the use of VMware from our development labs to our production systems and data-centers. Since the 2010’s we are formally a VMware partner providing VMware Cloud solutions. Most noteworthy, the last few years have shown a tremendous growth in the capabilities VMware Cloud delivers. Therefore it is our pleasure to announce that CIO Review has recognized NewPush as a top 20 VMware technology provider.
20 most promising VMware Cloud solution providers - 2016

VMware Cloud Solutions

Important milestone for NewPush

This recognition is a milestone that is important to us. We have worked hard to pioneer and to be successful deploying state of the art VMware based cloud technologies. Our recent work focuses on NSX, vSAN, and the vRealize suite. As we continue our quest to provide the best cloud services to our customers, we look forward to deploy the new Docker and Hadoop enablement technologies.

Looking ahead

Cloud technologies keep changing at an ever increasing pace. Companies who stay ahead are going to continue to have a competitive advantage, by providing a better customer experience. By partnering for technology decisions with NewPush, you can spend more time with your core business, while ensuring that you have a trusted partner with a proven track record to help you keep a competitive edge on the IT front. If you would like the NewPush advantage for your company, please do not hesitate to get in touch today. We are here to help 24 hours a day, seven days a week.